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Digital marketing is constantly evolving, and it's important to work with a company that stays up-to-date with the latest trends and best practices. Look for companies that attend industry conferences, participate in webinars, and have a culture of ongoing learning and improvement.
Content marketing is a critical component of any digital marketing strategy, and it's important to understand how a company approaches creating content that resonates with your target audience. Look for a company that does thorough research on your industry and audience, creates high-quality and engaging content, and has a clear strategy for promoting and distributing that content.
It's important to choose a company that offers ongoing support and clear communication throughout your engagement. Ask about their process for keeping you informed on progress, making adjustments to strategies, and addressing any concerns or questions you may have.